The infographic structures a range of information on the ‘Fear of Flying’. The illustrative style is reminiscent of safety cards found on aircraft — tying the design to the subject matter in a way that allows viewers to effectively decipher information that is often based on abstract data.

The overall design relies on a range of access points to content — using a hierarchy of diagrams, colour, illustrations and copy — allowing the information to be easily absorbed and retained. This informative approach to visualisation enables the audience to understand concepts, and reveal correlations and patterns that may have
previously been missed.